“The industry has many good reasons to be proud of its achievements, including how chickens are raised and processed, the huge variety of products available to consumers, the importance and value of the industry to the economy and rural/regional Australia, R&D outcomes and that chicken is still a relatively inexpensive meat option.”

Chris Turner
Chief Executive Officer, Turi Foods Pty Ltd

6.4 Key industry drivers - Animal welfare

Meat chicken growers take the welfare of their birds very seriously to ensure their flocks grow well and efficiently, out of respect for the birds and out of recognition of community expectations for the humane treatment of animals.

The industry endorses and abides by the relevant Australian Codes of Practice for the Welfare of Animals (including the Model Codes of Practise for the Welfare of Animals - Domestic Poultry, - Land Transport of Poultry, and - Livestock at Slaughtering Establishments), and relevant State animal welfare legislation.

The ‘National Animal Welfare Standards for the Chicken Meat Industry’, developed in 2008, build on earlier standards to fulfil both the industry’s and community’s expectations of the high levels of welfare in meat chicken farming.

The Standards cover every stage of the chickens’ lives, from the hatchery and chick transport to rearing on-farm, pick-up, transport and the slaughter process. Standards also cover the welfare of breeder flocks. The Standards are supported by guidelines and sample recording sheets, intended to be incorporated into existing company and industry quality assurance programs.

These standards are reviewed regularly to ensure that they continue to meet both community expectations and future advances in understanding of animal welfare.

More information: www.chickenwelfare.com.au

Copyright © 2012 Australian Chicken Meat Federation Inc.