|Chicken Myths Keep Fattening the Australian Chook ...
Research released today by the Australian Chicken Meat Federation (ACMF) has revealed that almost 80% of Australians believe that something is added to the Australian chicken to make it grow artificially larger, with a staggering 66% of Australians believing added hormones are a contributing factor making chickens larger – a far cry from the truth.¹
ACMF Executive Director Andreas Dubs said that he was surprised by the extent of the mistaken beliefs.
“Amazingly, 66% of consumers believe added hormones are making the Australian chook larger – yet added hormones/steroids haven’t been used in chicken production in for over 40 years!”
“It’s not antibiotics, hormones or genetic modification making chickens larger – the truth is far less dramatic. It’s decades of careful traditional breeding, choosing to breed from only the best and strongest birds in each generation,” Dr Dubs said.
Below are a set of documents, in addition to the media release, which provide further background and information about the industry's policies on hormones and antibiotics. There is also a consumer factsheet available for download.