Why didn’t the chicken cross the road?

…or the oceans, in the case of chicken meat available to Australian consumers. Consumers often associate the beef and lamb that they buy as having been grown in Australia, but are not so confident about the origin of their chicken meat. Well, good news! Almost all chicken meat available for you to buy in Australia [...]

Chicken feed – what’s in it?

We’re commonly asked what meat chickens are fed in Australia. Well, chickens are fed diets that are formulated from a broad range of potential feed ingredients (predominantly grains) that are mixed together to meet the precise nutrient profile required by the bird at its different stages of growth. As a result, chicken diets are primarily [...]

By | 2018-05-31T13:43:28+00:00 April 7th, 2015|Hormones, Myths, Production|0 Comments

The Hormone Myth

How many times have you heard people talk about hormones in chicken meat? …that hormones are ‘fed’ to chickens? … that the hormones in chicken meat are causing an epidemic of early maturity/puberty in our young kids today? Well, guess what? All the above are simply UNTRUE!  In fact, hormones haven’t been fed or in any [...]

By | 2018-05-31T13:43:29+00:00 August 5th, 2014|Hormones, Myths|0 Comments