Myths

Why didn’t the chicken cross the road?

…or the oceans, in the case of chicken meat available to Australian consumers. Consumers often associate the beef and lamb that they buy as having been grown in Australia, but are not so confident about the origin of their chicken meat. Well, good news! Almost all chicken meat available for you to buy in Australia [...]

Selective breeding – why is it important and what does it mean?

Selective breeding – why is it important and what does it mean? In an earlier blog, I described how modern meat chickens have been selectively bred to grow well and put on a lot of muscle (meat), in the context of explaining that these characteristics have been achieved without the use of hormones (hormones not having ever [...]

By | 2018-05-31T13:43:27+00:00 September 8th, 2015|Myths|0 Comments

Australian Chicken – truly home grown!

Why new Country of Origin labelling? Remember the frozen berry recall in February this year? If so, you may also recall that this incident led to widespread calls for better information to be provided on the label of food products sold in Australia so that consumers could understand where the food had been produced and/or [...]

By | 2018-05-31T13:43:27+00:00 August 11th, 2015|Australian Made, Myths|0 Comments

Halal Chicken – what does it really mean?

One issue that continues to be raised regularly by consumers surrounds the production and supply of Halal chicken. Questions raised with the ACMF include where can I buy Halal chicken? where can I buy non-Halal chicken? why do chicken producers supply it? why don’t they produce or supply it? and, what does the production of [...]

By | 2018-05-31T13:43:27+00:00 July 7th, 2015|Myths|0 Comments

Chicken feed – what’s in it?

We’re commonly asked what meat chickens are fed in Australia. Well, chickens are fed diets that are formulated from a broad range of potential feed ingredients (predominantly grains) that are mixed together to meet the precise nutrient profile required by the bird at its different stages of growth. As a result, chicken diets are primarily [...]

By | 2018-05-31T13:43:28+00:00 April 7th, 2015|Hormones, Myths, Production|0 Comments

Farm tours shift perceptions around industry secrecy

So, you may have seen photos of a chicken farm – even driven past one at some point – and seen the large sheds…maybe even a sign at the farm gate advising that there is no entry…that you need to call the farmer first, and you may have thought “but where are the chickens?” and [...]

By | 2018-05-31T13:43:29+00:00 November 4th, 2014|Animal Welfare, Myths|0 Comments

The Hormone Myth

How many times have you heard people talk about hormones in chicken meat? …that hormones are ‘fed’ to chickens? … that the hormones in chicken meat are causing an epidemic of early maturity/puberty in our young kids today? Well, guess what? All the above are simply UNTRUE!  In fact, hormones haven’t been fed or in any [...]

By | 2018-05-31T13:43:29+00:00 August 5th, 2014|Hormones, Myths|0 Comments