Myths

Chicken’s place on the dinner plate and in the mind of the consumer

It’s safe to say that Australian consumers love their chicken meat – as reported in my last blog (chicken meat eating up its competition) ABARES has forecast that Australians will have consumed a whopping 49 kg of chicken meat per person in 2017-18, making the average Aussie consumer one of the highest consumers of chicken [...]

By | 2018-08-02T16:57:17+00:00 August 2nd, 2018|Australian Made, Myths, Nutrition, Production|0 Comments

Why didn’t the chicken cross the road?

…or the oceans, in the case of chicken meat available to Australian consumers. Consumers often associate the beef and lamb that they buy as having been grown in Australia, but are not so confident about the origin of their chicken meat. Well, good news! Almost all chicken meat available for you to buy in Australia [...]

Selective breeding – why is it important and what does it mean?

Selective breeding – why is it important and what does it mean? In an earlier blog, I described how modern meat chickens have been selectively bred to grow well and put on a lot of muscle (meat), in the context of explaining that these characteristics have been achieved without the use of hormones (hormones not having ever [...]

By | 2018-05-31T13:43:27+00:00 September 8th, 2015|Myths|0 Comments

Australian Chicken – truly home grown!

Why new Country of Origin labelling? Remember the frozen berry recall in February this year? If so, you may also recall that this incident led to widespread calls for better information to be provided on the label of food products sold in Australia so that consumers could understand where the food had been produced and/or [...]

By | 2018-05-31T13:43:27+00:00 August 11th, 2015|Australian Made, Myths|0 Comments

Halal Chicken – what does it really mean?

One issue that continues to be raised regularly by consumers surrounds the production and supply of Halal chicken. Questions raised with the ACMF include where can I buy Halal chicken? where can I buy non-Halal chicken? why do chicken producers supply it? why don’t they produce or supply it? and, what does the production of [...]

By | 2018-05-31T13:43:27+00:00 July 7th, 2015|Myths|0 Comments

Chicken feed – what’s in it?

We’re commonly asked what meat chickens are fed in Australia. Well, chickens are fed diets that are formulated from a broad range of potential feed ingredients (predominantly grains) that are mixed together to meet the precise nutrient profile required by the bird at its different stages of growth. As a result, chicken diets are primarily [...]

By | 2018-05-31T13:43:28+00:00 April 7th, 2015|Hormones, Myths, Production|0 Comments

Farm tours shift perceptions around industry secrecy

So, you may have seen photos of a chicken farm – even driven past one at some point – and seen the large sheds…maybe even a sign at the farm gate advising that there is no entry…that you need to call the farmer first, and you may have thought “but where are the chickens?” and [...]

By | 2018-05-31T13:43:29+00:00 November 4th, 2014|Animal Welfare, Myths|0 Comments