In recent figures1 released by ABARES (the Australian Bureau of Agricultural and Resource Economics and Sciences), the consumption of chicken meat by Australians is forecast to reach 49 kg per person in 2017-18, which means that the humble chook will make up more than 44 per cent of all meat (excluding fish and seafood) consumed by Australians in the current year. Furthermore, per capita consumption of chicken meat is projected to climb to 51.5 kg per person by 2022-23, making Australian consumers amongst the highest consumers of chicken meat in the world.
Dr Vivien Kite, Executive Director of the Australian Chicken Meat Federation, explains that the increasing popularity of chicken meat is due to an unbeatable combination of nutritional benefits, consistent high quality and affordability, commenting, “Chicken really is a great ‘all-rounder’. It is a great source of protein and a valuable source of key minerals, essential vitamins and amino acids. Lean chicken breast is also low in fat. Australians eat more chicken than any other type of meat, and it’s easy to see why – it tastes great, it’s extremely versatile, and it’s better value by far than other meats.”
The ABARES Report forecasts that chicken meat’s share of total meat consumption will grow to over 46 per cent within five years.
Emma Norgrove, QUAY Communications, 02 9386 9161 / 0499 688 001
Cheryl Pettinau, QUAY Communications, 02 9386 9161 / 0424 157 714